The Next Web presents an excellent article entitled “5 Content Distribution Channels You Might Be Overlooking.” As many small businesses embrace content marketing to educate, grow and engage prospects and customers, they soon realize that development is just the beginning of the process. Content distribution is necessary if the investment is to pay off. Of […]
Design Points to Maximize Your Marketing Momentum
Many of us hear it repeatedly to think like a customer, client or user and to focus on experiences and personas to develop a strategy, content and messaging. Well, the same is true for design and we’d like to add a few bonus points to our quarterly focus on this topic. Kristen Ewald puts together […]
A Marketing Study of the Big Hat and a Newsjack
The Fashion Police may have pooh-poohed the designer duds of Grammy Award-winning and Oscar-nominated artist and producer Pharrell Williams, but the fast food chain Arby’s liked them just fine. In particular, the Mountie-looking hat that Pharrell wore and Arby’s mentioned in a series of tweets generated an astounding 80,000-and counting retweets and 50,000-plus favorites on […]
Inventory Your Marketing Assets to Maximize Your Momentum
Every company – sole proprietorships, mom and pops, startups and corporate giants- has them: marketing assets. All content and related materials, from the obvious to the obscure, used to educate, inform or generate interest in the company are marketing assets. The Marketing Assets Toolkit is a complimentary guide to identify and evaluate the various components, […]