It feels as if our lives are stored up or backed up on our laptop: banking information, files, pictures, address books, etc. Small business owners can add financial records, client data, confidential emails and more to the list of seemingly “can’t live without” items. That is why a new virus — cryptolocker — is particularly […]
The Post Office Delivers to a Younger Demo
Marketers are always on the hunt for the elusive “younger demo.” Now the United States Postal Service has joined the party. In an attempt to generate a youthful interest in their services and excitement about stamps and collecting by youth, they have strayed away from their usual protocol and released a stamp series with a […]
Be a Marketing Contender: Commit!
There’s a thespian in every marketer and a marketer in every thespian. Whether or not you agree, the real contenders of stage, screen and marketing share this trait in common: the ability to commit. It’s a skill that won the late Marlon Brando an Oscar and one that many businesses and organizations invest in to […]
Marketing and its Hollywood Makeover
Think of remakes and reboots and you’re probably inclined to think movies. And why not, it’s the latest fad in Hollywood. But move over Tinseltown, the marketing industry has taken a page out of its own book to makeover itself. Earlier this month, Social Times, the online community for all things social media, hit the […]