Stephen R. Covey built a powerful brand with his 7-step series of books. He authored The 7 Habits of Highly Successful: Teens; Families; Kids; Marriage; Network Marketing Professionals. He also wrote The 7 Habits for Managers, Living the 7 Habits and more. In fact, his brand is so strong that it’s hard not to think […]
As Seen at Cruising Altitude: Commas Save Lives
On a recent trip through the friendly skies, I engaged in my usual in-flight entertainment – browsing through SkyMall. This delightfully ubiquitous airplane shopping magazine advertises the most random collection of items in one place and encourages readers to take home the free copy as they promise to replace it. This issue of SkyMall features […]
Ripped from the Headlines: Shilling for Drilling Update
A few months ago, we delivered a commentary on transparency in the hydraulic fracturing, “fracking,” controversy. We came down hard on Ed Rendell, the former governor of Pennsylvania, and his undisclosed role shilling for an energy company with hydrofracking/natural gas interests and the public’s right to know the truths, untruths, paid content and paid consultants. […]
Marketing Momentum Monday: Say You're Sorry!
“Love means never having to say you’re sorry” worked for Ali and Ryan in the movie Love Story, but you can bet in business or a public relations crisis, saying sorry is the best course of action to stop the bleeding, minimize the damage and regain some traction. If, by chance, you’ve been oblivious to […]