Small business owners more than any other category of enterprise live in the multi-tasking reality. They are their own webmasters, bookkeepers, payroll clerks and administrative assistants. They handle accounting, marketing, tax preparation and human resources. There is no end to the list of tasks that need to get done and are just handled by the […]
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This LinkedIn Security Issue is a Big Headache for a Small Business
Recently, a small business became entangled in the web of a LinkedIn security issue. Their experience serves up a cautionary tale to be diligent, protective and proactive about your presence and reputation on social networks. It is a reminder to all that while social networks allow for easier, faster, more efficient and effective methods of […]
Social Media Literacy for Small Businesses
Social media literacy may not require a Ph.D., but make no mistake, it is now an established discipline for prospect and customer engagement. Small business owners and marketers can no longer ignore, marginalize, or minimize social media’s pivotal role in executing and evaluating marketing strategies and tactics. Nor can they reject social media’s effectiveness and […]
Your Small Business Content Marketing Outline
Are you a deer in the headlights when an employee or colleague mentions content marketing? If it sounds overwhelming, it probably is, unless you have a plan. Start with this small business content marketing outline. Stick it on a corkboard, write it on the whiteboard, but most importantly, use the tips below to develop a […]