Supercharge Your Sales and Marketing Efforts with Five Powerful No-Cost Tips
By N.L. Hohns
Mother was right. In business as in life, the littlest things often make the biggest difference. As the holiday season begins to unfold, we’ve been giving a lot of thought to the sometimes intangible, often-overlooked acts and gestures that reap meaningful and positive benefits throughout the year. The following suggestions top our list.
1. Try A Little Tenderness – Smile, Say “Thank-you,” Lend A Hand
Acts of kindness, thoughtfulness and grace are within our reach all day every day, but they can easily become obscured by the frenetic pace of the work-a-day world. Showing appreciation to the people you care about.
Acts of kindness, thoughtfulness and grace are within our reach all day every day, but they can easily become obscured by the frenetic pace of the work-a-day world. Showing appreciation to the people you care about.
2. Turn Off, Tune In – Give Your Client, Associate or Friend Your Full Attention
The world we live in is a very noisy place. Cell phones ring, pagers beep, computers buzz. These days, since every “cool” spot is wired to be a “hot” spot, it’s nearly impossible to find a quiet spot to engage in conversation, meet a friend or have a meeting. Every now and then consider unplugging your electronic devices and taking a respite from all of the high-tech gizmos.
The world we live in is a very noisy place. Cell phones ring, pagers beep, computers buzz. These days, since every “cool” spot is wired to be a “hot” spot, it’s nearly impossible to find a quiet spot to engage in conversation, meet a friend or have a meeting. Every now and then consider unplugging your electronic devices and taking a respite from all of the high-tech gizmos.
3. Stay Connected – It’s All About You and It’s All About Them
Keeping your colleagues, customers, investors, prospects, friends and family abreast of new developments has never been easier or more affordable. With all of the social media choices available today, and the plethora of e-communication and traditional media options that exist, you have multiple opportunities to reach your circle of influence.
Keeping your colleagues, customers, investors, prospects, friends and family abreast of new developments has never been easier or more affordable. With all of the social media choices available today, and the plethora of e-communication and traditional media options that exist, you have multiple opportunities to reach your circle of influence.
4. Think Green – Triple Bottom-line Thinking Benefits People, Safeguards the Planet and Boosts Profit
Be on the lookout for ways to make your services, products, packaging, marketing, and business practices more eco friendly. TBL (Triple Bottom Line also known as People, Planet and Profit) thinking takes into account a company’s commitment to Corporate Social Responsibility by incorporating social, ecological and economic values and criteria for measuring organizational (and societal) success.
Be on the lookout for ways to make your services, products, packaging, marketing, and business practices more eco friendly. TBL (Triple Bottom Line also known as People, Planet and Profit) thinking takes into account a company’s commitment to Corporate Social Responsibility by incorporating social, ecological and economic values and criteria for measuring organizational (and societal) success.
5. Make It Right – When Something Goes Wrong, Say You’re Sorry
Let’s face it — we all make mistakes. At some point in our business or personal lives, something will not go the way we had intended. Admitting to the wrongdoing, accepting responsibility and taking prompt action to resolve the situation helps us to become better individuals and better companies.
Let’s face it — we all make mistakes. At some point in our business or personal lives, something will not go the way we had intended. Admitting to the wrongdoing, accepting responsibility and taking prompt action to resolve the situation helps us to become better individuals and better companies.
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N.L. Hohns is LGK’s contributing marketing communications strategist.