A Face in the Crowd is a 1957 film classic that strikes a chord with many in the entertainment, media and marketing professions. It is the story of a hobo who becomes a media icon with an inflated ego and a false sense of fame and power. It features an all-star cast, legendary director and […]
Be a Marketing Contender: Commit!
There’s a thespian in every marketer and a marketer in every thespian. Whether or not you agree, the real contenders of stage, screen and marketing share this trait in common: the ability to commit. It’s a skill that won the late Marlon Brando an Oscar and one that many businesses and organizations invest in to […]
Classic Rules of Marketing and Sales – The 10 Laws of Sales Success
The worlds of sales and marketing have changed. In fact they have collided and connected – thank goodness. So, today, let’s revisit the classics to supercharge our strategies. Old rules still have a place in the new realities of engagement as we endeavor to attract, reach and convert the masses. We stumbled upon “The 10 […]
Marketing Momentum Monday: Fondu Company Pitch
Settle in for the week ahead, power up your marketing engine and maximize your momentum with a quick review of this elevator pitch from a company that produced an iPhone app for restaurant reviews. An elevator pitch is an essential weapon for every company. For those who think it is merely for startups and those […]