PR Campaigns – Dare to be Memorable

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For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, PR campaigns and programs will maximize the marketing momentum and ROI (return on investment).  With these elements in place, dare to be memorable, different, and creative. We found motivation from John Unger’s 10 Unforgettable […]

Water, Warriors, and Small Business PR Lessons

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Here are three Marketing Communications (MarCom) articles that caught my attention last week. If you’re a small business, they should peak your interest too. The headlines concerning the Flint, Michigan Water Crisis and Wounded Warriors (The Wounded Warrior Project) fiscal management media coverage, hold significant PR lessons. Putting them into perspective, a post on Everything-PR, […]