In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses additional insight on branding. Before you can grow a brand, you must establish a solid foundation so that your vision matches the target […]
Small Business Branding Basics
There is an old saying; you must learn to crawl before you walk. It has never been truer than when it comes to branding. So many small businesses embark on growing a brand before it is established. The result is a hodgepodge of confusing imagery and messaging, a failure to connect with prospects, customers and […]
Ripped from the Headlines: Small Business Logo Insight from Presidential Hopefuls
No matter where you stand on the candidates assembled for the race to the White House, their logos provide more than a few takeaways for small business marketing, namely, branding. Clearly, there are winners and, as one candidate would say, “Losers,” but as you examine the creative and commentary, there are a few important factors […]