If you are a small business marketer who thinks big, you might have been captivated by all 98 episodes of Mad Men, the popular television series that recently ended its seven-season run. And why not? The series was as much about the rich characters and masterfully written plot lines as it was about marketing the […]
What Your Small Business Can Learn from a Big PR Crisis
In this installment of How’d They Do That, we visit the South Side of Chicago to learn how a small educational institution managed a big dose of bad press. It is a case of crisis management and reputation repair at its best, particularly for small businesses and organizations. Last fall, Shimer College, a liberal arts […]
Bill Cosby, Part II – A Shattered Public Opinion
Where’s the PR? Make no mistake, the issues surrounding the Bill Cosby incident are bigger than just public relations. It has turned the corner to a downright creepy, unlawful series of escapades with little ambiguity, similar accounts and fewer and fewer Cosby supporters. And although the statute of limitations may have run its course for […]
Reputation Management for Small Businesses Et Al.
It is a rare occasion in marketing when what’s good for the goose is good for the gander. Reputation management is one of them. Whether or not you are a small business, corporate entity or individual with a personal brand, the tips John P. David offers in his post, Every Business Needs a Reputational Firewall, […]