Here are three Marketing Communications (MarCom) articles that caught my attention last week. If you’re a small business, they should peak your interest too. The headlines concerning the Flint, Michigan Water Crisis and Wounded Warriors (The Wounded Warrior Project) fiscal management media coverage, hold significant PR lessons. Putting them into perspective, a post on Everything-PR, […]
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to guide small businesses through the process of PR pitching – connecting and developing a relationship with the media and third party influencers to share your content […]
For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, public relations will maximize the marketing momentum and ROI (return on investment). PR is a vital component of the marketing mix and should not be overlooked due to lack of time or resources. In […]
St. Mary’s Medical Center with more than 2,000 employees, located in Palm Beach County, FL and owned by the corporate giant Tenet Healthcare, hardly qualifies as a small business. However, a recent public relations disaster resulting in the closure of its pediatric heart program and the resignation of the facility’s chief executive officer, presents significant […]
