Below you will find three Marketing Communications (Marcom) headlines that caught my attention last week. If you’re a small business, they should peak your interest too. The respective articles provide a wealth of insight and cover the importance and influence of – in no particular order – mobile marketing, millennials and marketing plans. And if […]
Google has changed the rules of the game again. The search engine superpower will now judge your website based on its optimization for mobile devices. Will your site pass the algorithm test? If not, your ranking will be considerably affected and not in a good way. Get started by answering these questions: Does your website […]
Every business, no matter the size, needs a marketing strategy. Small businesses and entrepreneurs often need to become mini-experts to help their business grow, even if their specialty is in another field. Boutique retailers, nail salons and food trucks all need a plan. Good news: there are lots of resources, particularly in books. Small Business […]
As evidenced by dictionary word additions like man cave in 2012, selfie in 2013 and big data in 2014, Merriam-Webster has to change with the times to remain relevant. Their new entry for 2015 might just be mobile marketing. Note these statistics: Mobile devices now make up 60% of internet usage – more than PCs. (Source: […]
