Forget about the Baby Boomers. So yesterday. Today’s news is all about the Millennials. They have surpassed Baby Boomers in terms of sheer numbers and now make up the largest generational group. Their entry into the world started in 1980, so the first waves are “grownups” with spouses, kids, dogs and yes, money to spend. […]
The birth year of your customers matters! This is particularly true as is relates to their generation. The Center for Generational Kinetics includes these descriptions for a “generation” on their FAQ’s page: A generation is a group of people born around the same time and raised around the same place. People in this “birth cohort” exhibit similar characteristics, preferences, […]
Below you will find three Marketing Communications (Marcom) headlines that caught my attention last week. If you’re a small business, they should peak your interest too. The respective articles provide a wealth of insight and cover the importance and influence of – in no particular order – mobile marketing, millennials and marketing plans. And if […]
