It’s not easy to be green, or, for that matter, pink, purple, blue or red. These colors represent leading causes consumers care about: the environment, breast cancer, domestic violence, diabetes and heart disease; causes marketed by for-profit and nonprofit organizations alike. Hence, the term Cause Marketing, aligning business and nonprofit efforts for mutual benefit. Cause […]
Why Long-term Planning Must Be in Your Small Business Marketing DNA
Marketing gets a bad rap. Really! What other business disciplines can lay claim to clichés such as spray and pray, throw enough mud at the wall and see what sticks? For small business owners, these clichés and fallacies detract from what should be a pillar of the company’s past, present and future. Marketing is a […]
Classic Rules of Positioning – Six Steps to Success
There are some throwbacks that you just want to throw away – the picture of yours truly in a majorette uniform in a previous blog post immediately comes to mind. But the one below, my 20-plus year old paperback edition of Positioning: The Battle For Your Mind, is not one of them. Many consider this […]