Below you will find three Marketing Communications (Marcom) headlines that caught my attention last week. If you’re a small business, they should peak your interest too. The respective articles provide a wealth of insight and cover the importance and influence of – in no particular order – mobile marketing, millennials and marketing plans. And if […]
Here are three Marketing Communications (MarCom) articles that caught my attention last week. If you’re a small business, they should peak your interest too. The headlines concerning the Flint, Michigan Water Crisis and Wounded Warriors (The Wounded Warrior Project) fiscal management media coverage, hold significant PR lessons. Putting them into perspective, a post on Everything-PR, […]
For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, public relations will maximize the marketing momentum and ROI (return on investment). PR is a vital component of the marketing mix and should not be overlooked due to lack of time or resources. In […]
For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, public relations will maximize the marketing momentum and ROI (return on investment). PR is a vital component of the marketing mix and should not be overlooked due to lack of time or resources. In […]
