Recently, a small business became entangled in the web of a LinkedIn security issue. Their experience serves up a cautionary tale to be diligent, protective and proactive about your presence and reputation on social networks. It is a reminder to all that while social networks allow for easier, faster, more efficient and effective methods of […]
Five Reasons Why a Marketing Plan is the Key to A Good Night’s Sleep
A common theme has emerged on the question to small business owners on The Marketing Mojo Show about “what keeps you awake at night?” Not surprisingly to us, the answer is: generating new business. Even when business appears to be smooth sailing, small businesses are more susceptible to market changes, client issues and budget woes, […]
Research Holds Key to Social Media Connection with Customers
Every year the Pew Research Internet Project releases a social media report which gives insightful and even surprising information about the demographics, frequency of visits, reasons for usage and more related to social networking sites. Based on this information, it might be time to refresh your marketing and communication strategies to keep up with […]
Ripped from the Headlines: Is Linkedin the New Headhunter?
Reach through that computer and shake hands with your next employer? Not farfetched at all. With the hundreds of social and business networking sites, it’s not easy to know which ones are worth your time to set up an account and keep updated. However, if you’re job hunting, head hunting or job networking, you might […]