First Lady Michelle Obama can do no wrong on social media – you could say she has the viral touch. Of course, she is the First Lady and so it’s not the same standard for views and re-posts as for us mere commoners. When FLOTUS opens a Snapchat account, posts a video on YouTube or […]
A "Celebrity" Endorsement Campaign Done Right
In previous posts we have endorsed caution about the use of well-known types for product endorsements. Today, we’d like to report on a “celebrity” endorsement done right. Of course, we’re not talking about just any old celebrity – this one happens to be First Lady Michelle Obama and it’s her project to combat childhood obesity – Let’s […]