MarCom POV: Issues Management

In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses and nonprofits additional insight on the topic of issues management. Think of issues management this way: it is the “what if” before the […]

Changing the Conversation on Controversial Topics – Issues Management

In this edition of How’d They Do That, a nonprofit’s award for public relations branding holds a far more important lesson in issues management. For many reasons, both personal and professional, I was intrigued by the PR News’ 2015 Elite Award for Branding winner, Pac West Communications on behalf of its nonprofit client, Coloradans For […]