Settle in for the week ahead, rev up your marketing engine and maximize your marketing momentum with a quick review of the elevator pitch. An elevator pitch is an essential weapon for every company. For those who think it is merely for startups and those seeking investors, think again. You’ll find that having and delivering […]
Ripped from the Headlines: Lessons from #Owlcatraz
If there were awards for really bad public relations like there are for really bad films, Florida Atlantic University (FAU) would be a candidate, contender and probably clear cut winner, most notably for its handling of an agreement to accept a contentious corporate donation. The deal has since been shelved, but FAU will long be […]
100 Degrees of Admiration: Thank You Judy McGrath
From pioneers and leaders to just plain “where-the-rubber-meets-the-road” type professionals, the LGK Hotlist of Influential Communicators pays homage to individuals who have had a profound impact upon the industry, our careers and the art and history of effective messaging. In our humble opinion, Judy McGrath is a true pioneer of reinvention, who not only revolutionized […]
