First Lady Michelle Obama can do no wrong on social media – you could say she has the viral touch. Of course, she is the First Lady and so it’s not the same standard for views and re-posts as for us mere commoners. When FLOTUS opens a Snapchat account, posts a video on YouTube or […]
Twitter's New Profile Look: A Case of Facebook Envy?
Complete with its own hashtag (#newprofiles) Twitter announced a new look for its profile pages. As you can see from the First Lady’s profile, there is a custom banner-header and a smaller, square insert, the perfect size for a headshot picture. If you think it looks a little familiar, that’s what we’re thinking too. Hmm… […]
A "Celebrity" Endorsement Campaign Done Right
In previous posts we have endorsed caution about the use of well-known types for product endorsements. Today, we’d like to report on a “celebrity” endorsement done right. Of course, we’re not talking about just any old celebrity – this one happens to be First Lady Michelle Obama and it’s her project to combat childhood obesity – Let’s […]