In my virtual sanctuary of marketing evangelism, Seth Godin is the guru who speaks truth to power. His expertise, wisdom, and insight are universal and applicable to companies of all sizes and types and professionals of all stars and stripes, be they in the boardroom, C-Suite, or where the rubber meets the road. Can the […]
Small Business Basics for Owned, Earned and Paid Media
If the marketing strategies of owned, earned and paid media have you spinning in circles, think of it this way: who controls your content, who shares your content and how much are you willing to pay (e.g., advertising, sponsorship, etc.) to leverage your content to reach target customers and clients? These strategies are not mutually […]