Marketing gets a bad rap. Really! What other business disciplines can lay claim to clichés such as spray and pray, throw enough mud at the wall and see what sticks? For small business owners, these clichés and fallacies detract from what should be a pillar of the company’s past, present and future. Marketing is a […]
6 Basic Manners that Matter in Social
The world of online communication is a small business marketer’s dream, but can also be a nightmare when comments, conversations, actions and intentions go left instead of right. In the post Best Social Media Etiquette Practices, Mandy Edwards provides a reminder of the little things that matter to community engagement and online reputation. Here are […]
Small Business Marketing Ideas to Maximize Your Momentum
Periodically, if you find yourself in the throes of a creative slump, looking for budget-friendly marketing ideas, Alyssa Gregory provides excellent advice and more importantly, over 100 small business marketing activities to promote your product, service or brand. As you ponder the sea of possibilities presented in this and Alyssa’s original post, remember the devil […]
Content Channel Focus – Email Marketing
Dan Newman provides excellent tips in 6 Steps to Sell with Content Outside of Social Media. They are particularly useful for scores of small businesses overwhelmed, overworked and overpowered by the day-to-day requirements of social. Given there are very compelling reasons why every business and brand needs to be social, there’s also a great need […]
