The NFL has been on the wrong side of the public relations game for so many highly charged incidents and it has kept them in the spotlight for all the wrong reasons. Here are a few examples: Ludicrous denials about the frequency and effects of concussions. Concussions is one of these pack journalism issues, frankly… […]
Small Business Savings: Secrets from the Queen of Free Revealed
We adhere to the philosophy espoused in the title of the Luther Vandross-Janet Jackson duet, The Best Things in Life Are Free. For me, the mindset has become so strong that I like to call myself The Queen of Free. It’s a mindset that has caused me to visit 7-Eleven for a free Slurpee on […]
Small Business Primer for Success in the Era of Data Democracy
When it comes to data, many small businesses are like Dorothy in the Land of Oz, not exercising the power from within to discover or apply their power – invaluable internal insight. Many rely upon sophisticated software and robotic numerical conclusions to lead the business down a complicated, confusing and conflicted yellow brick road: analyses […]
Why a Small Business without a Marketing Budget is like a Kardashian with a Reality Show
It Makes No Sense! It Makes No Sense! It Makes No Sense! There, I said it and without a doubt, you know where this writer stands on the topic of the aforementioned reality television franchise. Notwithstanding the cheeky tease, the analogy is perfectly valid. It makes no sense for a small business: startup or established, […]
