We’ve been thrust into a new national, make that international, zone where many are not sure where we stand on truth, lies and all their synonyms. Alternative facts, fake news, social-media-corrupted information and more have become recognizable phrases in our vocabulary. Marketing has traditionally had elements of “spin” which in our definition is to accentuate […]
It all started with the smiley face. I recently received this hidden message at the end of a business email @~)~~~~. Confused? Look sideways – the client wanted to send me a rose and used this emoticon to portray their sentiment. In another situation as I waiting for confirmation or an impending order, rather than […]
So, what keeps small business owners up at night? According to guests from The Marketing Mojo Show, it’s new business: getting it, nurturing it, managing it, satisfying it. (Read our previous blog about new business angst.) Since there is so much competition and so much choice for a potential new client, businesses should be thrilled […]
Holiday commercials, catalogs and print ads are standard retail practice for stores and products. Strong creative should reinforce your brand and make potential customers desire your offerings or remember you in a positive light for the suture. This year, Bloomingdale’s and Nordstrom missed the mark and caused more buzz about the offensiveness of the ads […]
