As fans of the television reality series, Shark Tank, where inventors and entrepreneurs can pitch their products to potential investors, we were excited to hear the “sharks” released a book featuring advice for new business owners and others interested in growing their business, Shark Tank Jump Start Your Business: How to Launch and Grow a […]
Classic Rules of Positioning – Six Steps to Success
There are some throwbacks that you just want to throw away – the picture of yours truly in a majorette uniform in a previous blog post immediately comes to mind. But the one below, my 20-plus year old paperback edition of Positioning: The Battle For Your Mind, is not one of them. Many consider this […]
Classic Rules of Decisiveness – Leadership Secrets of Attila the Hun
There’s a saying that the more things change, the more they stay the same, which we will aptly apply with a marketer’s sensibility to the skill of decisiveness. Whatever your business focus and whether you spearhead the marketing effort for a company or client, the critical marketing decisions you make influence your ability to create, […]
Don't Sweat the Small Stuff: A Bestseller Revisted
Authored by Richard Carlson, his most noted book — Don’t Sweat the Small Stuff … and it’s all small stuff: Simple Ways to Keep the Little Things from Taking over Your Life — flew to the top of the best-selling charts when it was published in 1997 and it remained there for a couple of years. […]
