Attention marketers! Our crystal ball is just that good, better in fact. As we were putting the final polish on our monthly marketing insight brief, a corporate giant experienced an unfortunate blemish to its highly touted diversity commitment when a rogue guest made an offensive remark over the public address system at one of its […]
Tweaking a Formula For Success: When You Promise, Be Sure to Deliver!
We’re pleased to present an excerpt from our monthly insight brief, courtesy of our marketing sherpa, N.L. Hohns. A Marketing Maxim for 2010 and Beyond: Promise and Deliver Under promise and over deliver – how many times have we heard that statement in the last several years? Managers include the advice in directives to their […]
A Closer Look: The Season of Gifts, 365 Days a Year!
Supercharge Your Sales and Marketing Efforts with Five Powerful No-Cost Tips By N.L. Hohns Mother was right. In business as in life, the littlest things often make the biggest difference. As the holiday season begins to unfold, we’ve been giving a lot of thought to the sometimes intangible, often-overlooked acts and gestures that reap meaningful […]