There’s a thespian in every marketer and a marketer in every thespian. Whether or not you agree, the real contenders of stage, screen and marketing share this trait in common: the ability to commit. It’s a skill that won the late Marlon Brando an Oscar and one that many businesses and organizations invest in to […]
The Marketing Budget Question – It’s Not Complicated If You Have a Plan
The one question that many small businesses are reluctant to answer and most consultants are eager to ask: What’s Your Marketing Budget? If, as a small-business owner, the question reminds you of fingernails on a chalk board, get over it. If, as a marketing consultant, the question reminds you of sugar plum fairies dancing in […]
Smartwatches: Gadget Overload or the Next Big Thing?
Just when we finally figured out how to utilize most of the features on our smartphone, the list of companies who have introduced or are soon-to-be in production with or rumored to be in development with a smartwatch seems to grow every day. Major players such as Sony, Samsung, Microsoft, Nike (yes the sneaker folks), […]
Classics Revisited – The 7 Habits of Highly Effective People
Stephen R. Covey built a powerful brand with his 7-step series of books. He authored The 7 Habits of Highly Successful: Teens; Families; Kids; Marriage; Network Marketing Professionals. He also wrote The 7 Habits for Managers, Living the 7 Habits and more. In fact, his brand is so strong that it’s hard not to think […]