In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses and nonprofits additional insight on the topic of issues management. Think of issues management this way: it is the “what if” before the […]
In this edition of How’d They Do That, a nonprofit’s award for public relations branding holds a far more important lesson in issues management. For many reasons, both personal and professional, I was intrigued by the PR News’ 2015 Elite Award for Branding winner, Pac West Communications on behalf of its nonprofit client, Coloradans For […]
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on tactics to improve online search results for your small business. May this information be the catalyst to help you maximize your marketing […]
The takeaways from the 2016 race to the White House are abundant. Each campaign holds a lesson or two or three for marketers and small businesses alike (see our previous posts on presidential candidates’ logos and speaking off-the-cuff). The latest, courtesy of former Rhode Island Governor Lincoln Chafee’s performance during the first Democratic debate, reveals […]
