The word crowdsourcing was only added to the Merriam-Webster dictionary in 2011 (and still gets a squiggly red misspelled line under it in Word) and yet in just a few years it has become a defining and alternate source for content marketing. To expand on the definition, crowdsourcing allows businesses to connect with their customers […]
R.I.P. Gigaom
How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the “service is ending” announcement. Such was the case on March 9 with news of the demise of Gigaom , an excellent […]
Secrets of The Queen of Free – Part 2: Productivity and Marketing Tools
Some expenses are unavoidable for your business – utilities, supplies, equipment. Some expenses are avoidable and The Queen of Free is back with suggestions, this time in the areas of productivity and marketing. My favorite thing is free stuff. I’ll take anything. Cindy Margolis, Model Email Marketing Mail Chimp An overwhelming majority of online consumers […]
LGK Tuesday Toolbox: HitTail
Open the marketing toolbox for a great find to help your business master the art of the keyword… Wouldn’t it be nice to know exactly how your customers find you online? Enter HitTail. Their services analyze your web activity to show exactly what keywords and phrases people use to get to you. It’s a valuable […]
