As a new week begins, let’s review where last week ended. Below you will find a few headlines, courtesy of Marketing Land, that caught our attention. If you are a small business, they may peak your interest too. The respective articles provide a wealth of insight on news-worthy topics such as people-based testing, International Women’s Day, and GDPR, to name three.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
- Did your ad work? The ABC’s of People-Based Testing
Apr 13, 2018 by Digital Marketing Depot
You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and connected TVs. - Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
Apr 13, 2018 by Amy Gesenhues
YouTube’s top ten ads in March earned 82.1 million total views, and Google’s “Searching for Gender Equality” accounted for more than 40 percent of them. - Gmail’s upcoming redesign to include more app integration, smart replies & offline support
Apr 13, 2018 by Amy Gesenhues
Google sent Gmail users an announcement earlier this week outlining a new ‘Gmail Experience’ to launch via the company’s Early Adopter Program. - Here’s why 6sense bought ZenIQ
Apr 13, 2018 by Barry Levine
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked. - YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
Apr 12, 2018 by Robin Kurzer
YouTube will also limit support for third-party pixel tracking, according to a memo. - This week in GDPR
Apr 13, 2018 by Robin Kurzer
A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
Click here to view original web page at marketingland.com
My headline pick for digging a little deeper is This Week in GDPR. Like many who spend an inordinate amount of time online for business and personal reasons, data privacy is a huge concern. Companies, large and small engage and do business with international customers and prospects, which is why it is incumbent to be more than aware of GDPR (General Data Protection Regulation). GDPR is a set of provisions that require businesses to protect the personal data and privacy of European Union (EU) citizens for transactions that occur within EU member states. They become effective May 25, 2018. Kris Lahiri explains how these provisions apply to those outside of the EU in response to a related Quora question.
GDPR applies to all organizations holding and processing EU resident’s personal data, regardless of geographic location. Many organisations outside the EU are unaware that the EU GDPR regulation applies to them as well. If an organization offers goods or services to, or monitors the behavior of EU residents, it must meet GDPR compliance requirements.
What MarCom articles caught your attention last week? What implications do they provide for small business marketers? Feel free to share in the comments section of this post.
GB O’Brien
LGK Principal
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