What Your Small Business Can Learn from a Museum’s Guerrilla Marketing Program

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In this edition of How’d They Do That, we examine a guerrilla marketing program from the cultural community. Guerrilla marketing is a cost-effective strategy to get attention and drive word-of-mouth engagement. In an AllBusiness.com collection of profiles on successful guerrilla marketing programs, you’ll find inspiration from the Chicago Museum and Science. Artifacts and experiments aside, […]

Game Changer: Content Crowdsourcing

I have seen the future and it works. – Lincoln Steffens, Journalist (b.1866, d.1936) Content crowdsourcing is so much more than one of those “new, next, now” marketing buzz phrases. It is a pivotal game changer for brands, messaging and the bottom line. Named one of the top trends for 2013, content crowdsourcing is, in […]