Every new social media site wants to be the next Facebook. Only they want to be different. They want to do Facebook better. Think Diaspora, think Friendster, think iTunes Ping, think MySpace. These shops are either closed or floundering and there are hundreds more. Heck even Google+ is struggling to be relevant, despite its seemingly […]
Research Holds Key to Social Media Connection with Customers
Every year the Pew Research Internet Project releases a social media report which gives insightful and even surprising information about the demographics, frequency of visits, reasons for usage and more related to social networking sites. Based on this information, it might be time to refresh your marketing and communication strategies to keep up with […]