In this edition of How’d They Do That?, an Austin, TX bike shop saddled up, put the pedal to the metal and won the Tour de France of customer engagement using social media. With over 25,000 Facebook fan page likes and nearly 30,000 Twitter followers, Mellow Johnny’s Bike Shop offers valuable lessons to help you […]
10 Really Good Tips for Small Business Social Media Marketing
As we continue to discover the endless secrets of social media marketing, we stumbled upon an article by Get Response’s Kerry Butters, which provides 10 really great tips particularly applicable to small businesses with skin in the game. In 10 Social Media Marketing Myths and Lies Debunked!, Butters puts social into perspective. Here’s a brief […]
A Marketing Study of the Big Hat and a Newsjack
The Fashion Police may have pooh-poohed the designer duds of Grammy Award-winning and Oscar-nominated artist and producer Pharrell Williams, but the fast food chain Arby’s liked them just fine. In particular, the Mountie-looking hat that Pharrell wore and Arby’s mentioned in a series of tweets generated an astounding 80,000-and counting retweets and 50,000-plus favorites on […]
Ripped from the Headlines – Watch out for the Twitter Police
Social media security officers are out in force patrolling the information superhighway. The Washington Post wonders if the Twitter Police will make tweets more boring. See what they found out here.
