In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on social media advertising. In order to reach your target audience, it’s become increasingly obvious that you have to pay to play. Social […]
Game Change: Facebook Marketing for Small Business
In many ways, the rules, rewards and risks of marketing a small business on Facebook have changed. Whether or not that is good or bad depends upon not only whom you ask or your “secrets of social” savvy, but also, your social media strategy and budget. On the next episode of The Marketing Mojo Show, […]