LGK Note: According to social strategist Jeff Bullas, a typical Twitter account holder has an average of 208 followers. For 25 elected officials, America’s Most Popular Members of Congress on Twitter, the count ranges from 78,000 to more than 2.1 million followers (surprising, considering the latest Gallup survey, which indicates a majority of Americans have […]
Why Small Businesses and Organizations Have to Pay to Play – Secrets of Social
If you are a small to medium-sized business subscribed to the notion that social media is a free ride to engagement, conversions and customers, snap out of it. Even during the good old days of emerging platforms and online advertising, those who were serious about social had a plan and budget to match. In the […]