In a 2013 Verisign study of small business online presence, respondents cited a universal concern regarding on-going maintenance of the company website. The same study indicated something that you probably already know: more than half of the small businesses surveyed lacked dedicated staff to support digital marketing efforts such as SEO, website maintenance and online […]
Help for the Small Biz Chief Cook and Bottle Washer: Website Maintenance Part 1
Are you a webmaster by default? You know, once the website is designed and launched, you’re the one in charge of everything from updating content to evaluating metrics to ensuring site security? Chances are, you’re the chief cook, bottle washer, marketing czar and webmaster too, without a checklist, manual or guide for your small business […]
Spice Up Your Marketing Mojo: 4 Success Factors of Professional Design
Two years ago, a survey of more than 1,500 small-business owners, startups and entrepreneurs revealed that small businesses expect professional design to become increasingly important to their success in the years ahead. In a related article featured in the American Express online site Open Forum, Matt Mickiewicz, co-founder of 99designs, the company that conducted the […]
