If you are a small to medium-sized business subscribed to the notion that social media is a free ride to engagement, conversions and customers, snap out of it. Even during the good old days of emerging platforms and online advertising, those who were serious about social had a plan and budget to match. In the […]
Relief for the Small Biz Chief Cook and Bottle Washer – Website Maintenance Part 2
In a 2013 Verisign study of small business online presence, respondents cited a universal concern regarding on-going maintenance of the company website. The same study indicated something that you probably already know: more than half of the small businesses surveyed lacked dedicated staff to support digital marketing efforts such as SEO, website maintenance and online […]
Help for the Small Biz Chief Cook and Bottle Washer: Website Maintenance Part 1
Are you a webmaster by default? You know, once the website is designed and launched, you’re the one in charge of everything from updating content to evaluating metrics to ensuring site security? Chances are, you’re the chief cook, bottle washer, marketing czar and webmaster too, without a checklist, manual or guide for your small business […]