What is said, when it’s said, where it’s said and how it’s said are keys to effective communication. But too often we leave these keys in the glove compartment when it comes to marketing, choosing instead a “one and done” ride on a self-serving wing and prayer for immediate results. This week, we’re serving up […]
Spice up Your Marketing Mojo: 5 Suggestions to Improve Focus
If you’re the chief cook and bottle washer of your business, chances are, you’re the CMO (chief marketing officer) too. You are not alone. In fact, a small business survey by AWeber found that 88 percent of owners pull double duty as primary marketers. No surprise here, these owners have to be master multitaskers, for […]