Started in 2010 by American Express (a very large, Fortune 100 business!) Small Business Saturday (#smallbizsat) was intended to encourage consumers to support small, independent and local businesses. Celebrated on the Saturday after Thanksgiving, it may appear to be Black Friday’s lesser-known cousin, yet it has grown each year in participation by businesses partners, […]
Not Sales, Not Other: Make Your Marketing a Line-Item Budget Priority
Let’s face it – budgets are not fun or exciting. And if we’re going to be honest, many small businesses might look at this exercise as a dreaded annual task. To simplify the process each year, it’s easy to just make a tweak here or there from the prior year’s figures or a percentage point […]
Why a Small Business without a Marketing Budget is like a Kardashian with a Reality Show
It Makes No Sense! It Makes No Sense! It Makes No Sense! There, I said it and without a doubt, you know where this writer stands on the topic of the aforementioned reality television franchise. Notwithstanding the cheeky tease, the analogy is perfectly valid. It makes no sense for a small business: startup or established, […]
