Like the word Google, mentor started life as a noun and morphed into a sometimes noun, sometimes verb word. Google the noun is a proper noun and google the verb is used lowercased. In this spirit, the noun version of Mentor is hereby assigned status as a proper noun. Here’s why a small business Mentor […]
Mentors Part 1 – Get One
Mentors are nothing new. Oprah Winfrey had one in Maya Angelou. Bill Gates has Warren Buffett. But they actually date back many centuries to Greek mythology and Homer’s The Odyssey with a man named Mentor who guided his younger charge to become a future ruler. If you don’t have a mentor, it might be time […]
Small Business Inspiration: Effective Marketing Messages
Houdini can’t help you, but SCORE, a nonprofit association supported by the U.S. Small Business Administration and “scores” of volunteer professional experts can. To prove it, a case study from the SCORE archives demonstrates the success of effective messaging in small business marketing. When ViArch Integrated Solutions, Inc., an Orange County, CA, business specializing in […]
Why a Small Business without a Marketing Budget is like a Kardashian with a Reality Show
It Makes No Sense! It Makes No Sense! It Makes No Sense! There, I said it and without a doubt, you know where this writer stands on the topic of the aforementioned reality television franchise. Notwithstanding the cheeky tease, the analogy is perfectly valid. It makes no sense for a small business: startup or established, […]
