Started in 2010 by American Express (a very large, Fortune 100 business!) Small Business Saturday (#smallbizsat) was intended to encourage consumers to support small, independent and local businesses. Celebrated on the Saturday after Thanksgiving, it may appear to be Black Friday’s lesser-known cousin, yet it has grown each year in participation by businesses partners, […]
Not Sales, Not Other: Make Your Marketing a Line-Item Budget Priority
Let’s face it – budgets are not fun or exciting. And if we’re going to be honest, many small businesses might look at this exercise as a dreaded annual task. To simplify the process each year, it’s easy to just make a tweak here or there from the prior year’s figures or a percentage point […]
Four Tips to Stretch Your Small Business Marketing Budget
In their most recent fact sheet, the Small Business Administration (SBA) counts more than 28 million small businesses in the US. That’s a lot of background noise in the marketing world with companies trying to rise to the top, get noticed, make the sale, close the deal. Does this mean your marketing budget needs to […]
Five Reasons Why a Marketing Plan is the Key to A Good Night’s Sleep
A common theme has emerged on the question to small business owners on The Marketing Mojo Show about “what keeps you awake at night?” Not surprisingly to us, the answer is: generating new business. Even when business appears to be smooth sailing, small businesses are more susceptible to market changes, client issues and budget woes, […]
