When Oreo Cookie seized the opportunity of the 2013 Super Bowl power outage to tweet: “You can still dunk in the dark,” real time marketing communications became a darling tactic of businesses and brands looking for a quick hit and viral immortality. This “stroke of marketing genius” – as described by Forbes – went incredibly […]
A Marketing Study of the Big Hat and a Newsjack
The Fashion Police may have pooh-poohed the designer duds of Grammy Award-winning and Oscar-nominated artist and producer Pharrell Williams, but the fast food chain Arby’s liked them just fine. In particular, the Mountie-looking hat that Pharrell wore and Arby’s mentioned in a series of tweets generated an astounding 80,000-and counting retweets and 50,000-plus favorites on […]
LGK's Stream Pick to Maximize Your Marketing Momentum: Iconic Retailer Meets Real-time
Who says you cannot learn a lesson from an icon, one many consider the great success story of American commerce? From a week of trending (and non-trending) events, people, places and hash tags (check out Hootsuite’s Top USA Twitter Trends of the Week, Vol. 89), we selected a post on Sears, the once dominant iconic […]
Marketing Momentum Monday: Reconnect with Consumers!
As you settle in for the week ahead, spend a few moments with your favorite Morning Joe and LGK’s contributing marketing strategist, Nancy L. Hohns, as she explains the underlying dynamics every executive should understand to reconnect with consumers in an era of digital change and real time engagement. Jump-start your week and maximize your […]