Get your mojo in motion with timeless small business advice from Tim Berry and Ramon Ray, guest experts who appeared on LGK’s The Marketing Mojo Show. In this installment of LGK MarCom Sound Bites, succinct wisdom on business plans and marketing budgets. Tim Berry Tim is the chairperson of Palo Alto Software, which produces business […]
Not Sales, Not Other: Make Your Marketing a Line-Item Budget Priority
Let’s face it – budgets are not fun or exciting. And if we’re going to be honest, many small businesses might look at this exercise as a dreaded annual task. To simplify the process each year, it’s easy to just make a tweak here or there from the prior year’s figures or a percentage point […]
Four Tips to Stretch Your Small Business Marketing Budget
In their most recent fact sheet, the Small Business Administration (SBA) counts more than 28 million small businesses in the US. That’s a lot of background noise in the marketing world with companies trying to rise to the top, get noticed, make the sale, close the deal. Does this mean your marketing budget needs to […]
Why a Small Business without a Marketing Budget is like a Kardashian with a Reality Show
It Makes No Sense! It Makes No Sense! It Makes No Sense! There, I said it and without a doubt, you know where this writer stands on the topic of the aforementioned reality television franchise. Notwithstanding the cheeky tease, the analogy is perfectly valid. It makes no sense for a small business: startup or established, […]