In this installment of How’d They Do That, we visit the South Side of Chicago to learn how a small educational institution managed a big dose of bad press. It is a case of crisis management and reputation repair at its best, particularly for small businesses and organizations. Last fall, Shimer College, a liberal arts […]
Can Your Brand Survive a Scandal?
Just when you think everything is smooth sailing with your business or your brand, you could very quickly be faced with a public relations crisis. Whether it is a major catastrophe, such as the BP oil spill in the Gulf; a minor annoyance, such as Beyonce’s lip syncing of the national anthem at the presidential […]
Marketing Momentum Monday: Say You're Sorry!
“Love means never having to say you’re sorry” worked for Ali and Ryan in the movie Love Story, but you can bet in business or a public relations crisis, saying sorry is the best course of action to stop the bleeding, minimize the damage and regain some traction. If, by chance, you’ve been oblivious to […]