In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to guide small businesses through the process of PR pitching – connecting and developing a relationship with the media and third party influencers to share your content […]
PR Pitches: Self-destructing or Sparking Interest in Your Small Business Content?
Despite having skin in the game: a plan, strategy, tactics and budgetary allocation, many small businesses rely heavily on earned media – content that is shared by others, such as journalists, bloggers, and brand advocates. A new digital world order provides tools and platforms to disseminate a PR (public relations) pitch within seconds; however, some […]