Digital marketing is a big pond, and it does not matter if you are a catfish or a guppy, compliance with endorsement and disclosure policies apply to all and across all platforms. You are legally required to mention if you have a relationship that influences an opinion you share on any medium. Disclosure matters and […]
Avoid a Big Hit to Your Small Business Online Reputation
Many small businesses, especially B2Cs, may be unaware of the explosive use of geolocation data. The practice, which digital marketing expert and author Susan Baroncini-Moe characterizes as commonplace today, pre-populates listing and review sites such as Yahoo or Bing and social media pages such as Facebook, with or without your input or permission. Baroncini-Moe indicated […]
Spice Up Your Marketing Mojo: Online is the New Yellow for Small Business Search
Search marketing has always been an important tool to increase sales, foot traffic, support and reputation. In addition, it has always been one of the most complex of tactics, because the reality, whether digital or print, is that it requires a sufficient allocation of resources, such as time, money and expertise to generate ROI. However, […]