A common theme has emerged on the question to small business owners on The Marketing Mojo Show about “what keeps you awake at night?” Not surprisingly to us, the answer is: generating new business. Even when business appears to be smooth sailing, small businesses are more susceptible to market changes, client issues and budget woes, […]
Marketing Audio Memo with Susan Baroncini-Moe, Strategist and Author
As you settle in for the week, spend a few moments with your favorite Morning Joe and this take on the debate of accomplishing tasks versus achieving results with Susan Baroncini-Moe, marketing and business strategist and author of Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own […]
3 Often Ignored Elements of a Simple Marketing Plan
A simple plan may not have been of any benefit to the sibling characters played by Billy Bob Thornton and Bill Paxton in the film of the same name, but if you are a small business owner, you can ill-afford to not have a marketing plan and at the very least, a realistic, simple one. […]