Well-before big data became a buzzword, American writer Gertrude Stein hit the nail on the head: Everybody gets so much information all day long that they lose their common sense. As technology affords more precise and real-time access, information and insight, applying a common sense approach to big data is challenging for most small business […]
The Uncertainty of Big Data – Guidance for Small Businesses
If big data buzz, hype and the glut of vendor-sponsored content have your small business in a ball of confusion, you are not alone. In fact, many large and medium-sized companies are straddling between the benefits and dangers of the data explosion as Elizabeth Dwoskin reports in a recent Wall Street Journal article, which summarizes […]