Many small businesses, especially B2Cs, may be unaware of the explosive use of geolocation data. The practice, which digital marketing expert and author Susan Baroncini-Moe characterizes as commonplace today, pre-populates listing and review sites such as Yahoo or Bing and social media pages such as Facebook, with or without your input or permission. Baroncini-Moe indicated […]
Small Business Marketing Memo: Embrace Local SEO
It is well past the dawn of a new day and if you have been hiding under a rock to avoid the monumental shift in how target audiences find your business, come on out, it will be okay, embrace the new normal of local search. Now, more than ever, local SEO (search engine optimization) matters […]