In this installment of How’d They Do That, we visit the South Side of Chicago to learn how a small educational institution managed a big dose of bad press. It is a case of crisis management and reputation repair at its best, particularly for small businesses and organizations. Last fall, Shimer College, a liberal arts […]
Makeover Your Small Business Image on a Shoestring Budget
Many small businesses stand accused of giving their image the short shrift. Are you one of them? The lack or absence of continuity in appearance and messaging influence how prospects and clients perceive the business, its products or services. Make a note to self: You do not have to be or have the budget of […]
As Seen at Cruising Altitude: Commas Save Lives
On a recent trip through the friendly skies, I engaged in my usual in-flight entertainment – browsing through SkyMall. This delightfully ubiquitous airplane shopping magazine advertises the most random collection of items in one place and encourages readers to take home the free copy as they promise to replace it. This issue of SkyMall features […]