Maximize your momentum with MakeMyPersona, an interactive, indispensable, and free marketing tool from HubSpot, an inbound marketing and sales platform. A persona is a fictional representation of the customer, which goes beyond age and gender. It allows you to tap into other traits that influence loyalty, trust, purchase decisions, mindsets, and opinions. A persona provides […]
Manage Your Content Hubs to Maximize Your Momentum
This week, maximize your marketing momentum with renewed focus on your website and blog, which play a vital role in the return on your marketing investment. While there is newly emerging debate on the “essential-ness” of a website for brands, we contend that for most small to medium-sized businesses, websites and blogs form the foundation […]